Case Studies: WordPress Web Design Services by Jen Pratt
Artist Website Offering Courses and a Store
Horse Art
WordPress Web Design Services by Jen
This is an example of a Premium Tier rebuild – a large site with a complete SEO overhaul, several new pages to help with categorization, advanced graphic design work, and transitioning many blog pages over to a course framework. It took approximately two months to finish this project working between 20-30 hours per week.
This website needed a Learning Management System (LMS) to allow for viewing it’s current offering of free courses, and to allow for premium (paid) future courses. This site benefitted from a custom template that allowed for complete control of the final aesthetic of the website, along with reducing the overall size and response time.
Full page cover images with overlapping rating system make this design truly unique
Creative Herbals
WordPress Web Design Service by Jen
This web design incorporates beautiful imagery from stock images, a custom template, and a grading system for individual herbs and their uses. This website is all about aesthetics and usability, and is laden with cites and quotes from research articles.
Wire framing consisting of both the mobile and the desktop layouts were necessary to form the perfect mesh of easy search-ability for users with aesthetics. This site incorporates affiliate ad marketing in a way that’s unobtrusive to users.
Focus on search optimization strategies, an appealing design, and social sharing
PSSM - Jax's Story
WordPress Web Design Service by Jen
This is a medium sized website with over 30 posts and several categories. It’s a blog style equine web design that was created for informational purposes and is shared often to social media. While the general layout of this site is complete, individual posts are still being edited and moved over to Elementor in order to give more functionality to individual posts, including social share and other functions.
The previous iteration of this website was a simple, plain Gutenberg WordPress site with minimal search optimization. While the design was fair for a plain WordPress website, and this site did see some traffic, this website was in need of an aesthetic and search optimization makeover.
Focus on bold design, usability, and search optimization strategies
Trails & Abandoned
WordPress Web Design Services by Jen
This is a straightforward blog site that uses pages instead of category searches and has an e-commerce component. Using pages to view all posts in a certain category rather than a generic category search gives you more options for SEO and search phrase optimization.
This website was built with a custom template, some personal photographs and some stock images. Wire framing consisting of both the mobile and the desktop layouts were necessary to form the perfect mesh of easy search-ability for users with aesthetics, as well as to showcase the products (abandoned photography) and make them easily accessible, without feeling like a sales pitch.