Small business web design by Jen Pratt: one of my favorite website overhauls is Creative Herbals.  Another personal niche website, this project was my guinea pig into working with Elementor.

The problem: this project was a rebuild of a preexisting WordPress website.  Along with rebuilding the site into Elementor from a vanilla WordPress build, the affiliate marketing scheme was ineffective and didn’t match the aesthetics of the site.  The original style was lacking in personality and was a simple repository of information, rather than a pleasing experience to users, and overall was lacking in direction.  While there had been some SEO incorporated into the original build, it was spotty at best.

The solution: this web design incorporates beautiful imagery from stock images, a custom template, and a grading system for individual herbs and their uses.  This website is all about aesthetics and usability, and is laden with cites and quotes from research articles.  The reason I love this site is that it was a huge learning experience being so early in my Elementor journey.

Wire framing consisting of both the mobile and the desktop layouts were necessary to form the perfect mesh of easy search-ability for users with aesthetics.  This site incorporates affiliate ad marketing in a way that’s unobtrusive to users.