Case Study: Websites for Artists With Courses and Store – Artist Website Design by Jen Pratt
Case Study: HorseArt.net
Websites for Artists by Jen Pratt: this is my personal artist website. This is an example of a Premium Tier rebuild – a large site with a complete SEO overhaul, several new pages to help with categorization, advanced graphic design work, and transitioning many blog pages over to a course framework. It took approximately two months to finish this project working between 20-30 hours per week.
The problem: This artist website has gone through several moves and rebuilds over the years, losing a lot of it’s SEO gains in the process. It’s a fairly large site with products, courses, and a blog.
The solution: this artist website needed a Learning Management System (LMS) to allow for viewing it’s current offering of free courses, and to allow for premium (paid) future courses.
A lot of keyword research was incorporated into the rebuild, and content changes were made as necessary to update the site and to aid in the SEO overhaul.
This site benefitted from a custom template that allowed for complete control of the final aesthetic of the website, along with reducing the overall size and response time (adding an LMS created some bloat to response time).
Building a Brand That's Both Artistic and Business Friendly:
Allowing for the addition of art business tools to the store offerings...
On top of adding spreadsheets and art business tools to the store, some of the 2-D artworks were also made available as downloadable art. Some quick graphic design allowed for the changes to the original artwork images to make them download friendly and usable as mobile backgrounds.
The entire website was redesigned to incorporate a fiery aesthetic to match the main offering on this site – kiln-fired clay sculptures – and to give this website a unique identity. All other elements from buttons, to backgrounds, to font choices needed a more neutral tone to give a professional look to the site. This is why the backgrounds are all white, black, or another neutral color, with only flashes of the “fiery” identity of the site where appropriate.
Websites for Artists:
Live Art Website Homepage
Websites for Artists:
Live Art Website Store Category Page
Web design for artists and small business: do you have an artist website design that needs built or updated?
Sometimes the best websites for artists are online marketplaces, but usually the best websites are personal artist websites! Using a combination of these two tactics can really impact your visibility and sales!