Case Study: PSSM Horses – Equine Website Design by Jen Pratt
Case Study: PSSMHorses.com - Jax's Story
Equine Website Design by Jen Pratt: this is a medium sized website with over 30 posts and several categories. It’s a blog style equine web design that was created for informational purposes and is shared often to social media. While the general layout of this site is complete, individual posts are still being edited and moved over to Elementor in order to give more functionality to individual posts, including social share and other functions.
Website design for horse businesses: This equine website design uses pages instead of category searches to give more freedom of design than vanilla WordPress category and tag pages. This also gives more options for search phrase optimization to help the site rank better in search.
Website design for equine professionals: This website was built with a custom template, with a lot of personal photographs and some stock images. Wire framing consisting of both the mobile and the desktop layouts were necessary to form the perfect mesh of easy search-ability for users with aesthetics, as well as to monetize the website with ads that don’t overwhelm the design.
Updating a Medium Sized Equine Website Design Project:
The previous iteration of this website was a simple, plain Gutenberg WordPress site with minimal search optimization. While the design was fair for a plain WordPress website, and this site did see some traffic, this website was in need of an aesthetic and search optimization makeover.